Skip to main content

Tech

Google Reveals Plans To Boost Struggling News Organisations

Google announced new steps to help struggling news organizations Monday — including an end to a longstanding “first click free” policy to generate fresh revenues for publishers hurt by the shift from print to digital.
The moves come amid mounting criticism that online platforms are siphoning off the majority of revenues as more readers turn to digital platforms for news.
“I truly believe that Google and news publishers actually share a common cause,” said Google Vice President Philipp Schindler.
“Our users truly value high-quality journalism.”
Google announced a series of measures, the most significant of which would be to replace the decade-old policy of requiring news organizations to provide one article discovered in a news search without subscribing — a standard known as “first click free.”
This will be replaced by a “flexible sampling” model that will allow publishers to require a subscription if they choose at any time.
“We realize that one size does not fit all,” said Richard Gingras, Google’s vice president for news.
This will allow news organizations to decide whether to show articles at no cost or to implement a “paywall” for some or all content.
Gingras said the new policy, effective Monday, will be in place worldwide. He said it was not clear how many publishers would start implementing an immediate paywall as a result.
“The reaction to our efforts has been positive,” he told a conference call announcing the new policy.
“This is not a silver bullet to the subscription market. It is a very competitive market for information. And people buy subscriptions when they have a perception of value.”
Google said it is recommending a “metering” system allowing 10 free articles per month as the best way to encourage subscriptions.

– One-click subscriptions –

The California tech giant also said it would work with publishers to make subscriptions easier, including allowing readers to pay with their Google or Android account to avoid a cumbersome registration process.
“We think we can get it down to one click, that would be superb,” Gingras said.
He explained people are becoming more accustomed to paying for news, but that a “sometimes painful process of signing up for a subscription can be a turn-off. That’s not great for users or for news publishers who see subscriptions as an increasingly important source of revenue.”
Google would share data with the news organizations to enable them to keep up the customer relationship, he added.
“We’re not looking to own the customer,” he said. “We will provide the name of user, the email and if necessary the address.”
Gingras said Google is also exploring ways “to use machine learning to help publishers recognize potential subscribers,” employing the internet giant’s technology to help news organizations.
He added that Google was not implementing the changes to generate revenues for itself, but that some financial details had not been worked out.
Google does not intend to take a slice of subscription revenues, he noted.
“Our intent is to be as generous as possible,” he said.
Research firm eMarketer estimates that Google and Facebook will take in 63 percent of digital advertising revenues in 2017 — making it harder for news organizations to compete online.
Facebook is widely believed to be working on a similar effort to help news organizations drive more subscriptions.
Google created a “Digital News Initiative” in Europe in 2015 which provides funding for innovative journalism projects.

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Steps and Instructions to Check, Accept JAMB Admission Status on Caps Portal for 2017/2018 UTME Candidates - Education

Step by step instructions to Check, Accept JAMB Admission Status on Caps Portal for 2017/2018 UTME Candidates. Check Jamb affirmation status on Jamb Caps entrance here. Acknowledge or Reject affirmation on the new JAMB Caps entry (Link – caps.jamb.gov.ng) propelled by the Joint Admissions and Matriculation Board.The new online affirmation status checking methodology empowers all UTME and Direct Entry possibility to affirm their confirmation status in advance on the new Jamb affirmation status checker site. Typically, Tertiary organizations across the nation submits to JAMB their complete confirmation list for check. Pillar confirms and transfers the rundown of affirmed/fruitful possibility to the JAMB site before restoring the endorsed rundown to schools who will thus transfer to their separate sites or glue same inside the school grounds. Just those JAMB affirmed competitors will have the capacity to get Jamb Admission Letter.   The most effective method to...
Post a Comment
Read more

Global body’s required funding for humanitarian response

Guterres, in a statement by his spokesman, Mr. Stephane Dujarric, condemned the killing of dozens of people in violence in Borno by suspected Boko Haram terrorists. The Secretary-General said he remained “deeply concerned about the persisting violence in the Lake Chad Basin region”. He condoled with the bereaved families, the government and people of Nigeria just as he wished a speedy recovery to the injured. Guterres commended national and regional initiatives to bring peace and stability to the area and to address the root causes of the conflict. He also reiterated his calls on the international community to increase support to regional efforts in the fight against Boko Haram in the Lake Chad Basin. Meanwhile, the UN humanitarian response plan for 12 sectors in the insurgency affected Northeast has suffered poor funding of $559.1 million. The global body’s required funding for humanitarian response, was $1.05 billion (N378 billion) for 2018, but only $490.9 million ...
Post a Comment
Read more

Biography

Dan Fogler Conceived     October 20, 1976 in Brooklyn, New York, USA Birth Name    Daniel Kevin Fogler Tallness     5' 7" (1.7 m) Cherubic on-screen character and artist Dan Fogler was conceived October 20, 1976 in Brooklyn, New York, to Shari, an educator of English, and Richard Fogler, a specialist. His sibling, Jason, is a clinical analyst. Fogler set up himself with his part of William Barfee in the Broadway melodic hit "The 25th Annual Putnam County Spelling Bee." His execution presented to Fogler a Tony Award for Best Featured Actor (Musical), a Theater World Award, Outer Circle Award and a Drama Desk Award as a major aspect of the Outstanding Ensemble Performance. He additionally got The Lortel Award for Spelling Bee's off-Broadway run. The show was his Broadway presentation, and he filled the role on Broadway for nine and one half months. Fogler, as a major aspect of The Farm Acting...
Post a Comment
Read more